To get started, you will need an Instagram account. If you already have a personal account, you can use this as the foundation for your business profile. If not, create a new account using a business email address to keep ownership clear and professional.
Once logged in, navigate to your profile and access the settings menu from the top corner of the app.
Within the settings menu, select the account option and choose to switch to a professional account. Instagram will guide you through a short setup process where you can select business rather than creator.
Switching to a business account unlocks valuable features such as insights, contact buttons and advertising tools that are not available on personal accounts.
Instagram allows you to categorise your business, making it easier for users to understand what you do at a glance. Choose the category that best reflects your services or industry.
For Perth businesses, selecting a clear and relevant category helps align your profile with local search and discovery within the platform.
Your profile is often the first impression potential customers have of your business. Use a clear version of your logo as your profile image and write a concise bio that explains what you do, who you help and where you are based.
Including your Perth location builds trust and helps attract local customers. Add a link to your website to drive traffic and enquiries directly from Instagram.
Instagram business accounts allow you to add contact details such as an email address or phone number. This makes it easier for customers to get in touch without leaving the app.
The professional dashboard provides access to insights that show how your content performs. Reviewing this data regularly helps you understand what resonates with your audience and refine your content strategy.
Posting without a plan often leads to inconsistent results. A strong Instagram presence is built on a clear content strategy that aligns with your brand and business goals.
Focus on high quality visuals, consistent branding and captions that provide value. Content might include behind the scenes posts, project highlights, educational tips or customer focused updates.
For Perth businesses, sharing local context and location based content can improve engagement and relevance.
Hashtags help Instagram understand what your content is about and who it should be shown to. Use a mix of industry specific and location relevant hashtags rather than large generic ones.
Location tags are particularly effective for local businesses. Tagging Perth or specific suburbs can help your posts reach nearby users who are more likely to convert.
Instagram is a two way platform. Responding to comments and messages shows that your business is active and approachable. Engagement builds trust and encourages more interaction over time.
Consistent engagement helps create a community around your brand rather than just an audience.
Instagram advertising remains a powerful tool in 2026 when used strategically. Promoted posts and targeted campaigns can help reach new audiences, especially when launching a product or promoting a service.
Using insights from your organic content can guide smarter advertising decisions and better results.
Maintaining consistency, reviewing analytics and staying engaged with your audience are all essential. Avoid neglecting your bio, overusing hashtags or ignoring performance data. Instagram success comes from refinement and consistency rather than volume alone.
Creating an Instagram business account in 2026 is a straightforward process, but optimising it for performance takes intention and consistency. When paired with a strong website, Instagram can become a valuable channel for building visibility, trust and enquiries for Perth businesses.
If you want your Instagram presence to support real business growth rather than just likes, focus on clarity, engagement and alignment with your wider digital strategy.
