Midlands Concrete

Midlands Concrete Pump Hire required a modern, high-performing website to replace their outdated online presence. The primary goal was to generate more enquiries while improving search engine visibility across multiple service areas. Key challenges included refreshing the brand’s look and feel, implementing effective lead capture, strengthening local SEO performance, and providing a content management system that allowed the client to easily update pages and publish blog content.

We delivered a modern, SEO-friendly WordPress website designed to convert visitors into leads. A refreshed visual identity was introduced, drawing inspiration from successful competitors while maintaining brand familiarity. Strategically placed enquiry and quote forms were implemented across the site to maximise lead capture. SEO best practices were applied throughout, including keyword research, structured metadata, and a dynamic location-based page template to support local search growth. Built on WordPress, the site empowers the client to easily manage content and expand their online presence as the business grows.