The Middle Green approached us with the goal of creating a sophisticated, user-friendly ecommerce website to showcase and sell their bespoke jewellery. They faced several challenges, including generating online sales through marketplaces, establishing a website that reflected their high-end brand identity, ensuring a seamless and intuitive shopping experience, and achieving strong search engine visibility to attract potential customers.
We conducted a thorough competitor analysis to identify best practices from successful online jewellery stores and designed a minimalist, elegant website that complemented the luxury nature of The Middle Green’s products. Key user-friendly features, such as “save for later,” were implemented to enhance the shopping experience, while a dynamic content management system allowed the client to easily add and update products. Additionally, the site was fully optimised for SEO with targeted keywords, meta descriptions, and high-quality imagery, helping to drive online sales and elevate the brand’s digital presence.
